Taking the advice given to me by Nicky, I incorporated the concept of OKR in this convention. During the communication with Tutor, I realised that my convention could show the positive impact of OKR on the workplace by showing the negative state of a persona that does not use OKR. So my performance persona is a rabbit who doesn’t do OKR and has no purpose in life. By showing its rebellious and panicky side, I illustrated the impact of goals on life.

Considering how well the content would be distributed online, I chose Wei, a photographer studying at Goldsmith MA Fine Art, to co-create a series of photographs of a rabbit living in the disorder.